Sarah is the VP of Communications and Brand at Cherry Ventures in London. She is a strategic communications professional with more than 15 years of experience in developing and executing integrated communications programmes for both startups and multinational corporations. She joined Cherry from Amazon, where she led global PR activities for its Ring and Blink brands. She previously lived in San Francisco, where she worked for a fintech startup and led communications strategy for milestone events, including its successful initial public offering on the New York Stock Exchange in 2021.

Sarah is responsible for building and protecting Cherry’s reputation, advising portfolio companies on communications strategies and brand development, and driving Cherry’s priority narratives with key stakeholders.

Outside of work, Sarah can be found cheering for Arsenal at the local pub, playing tennis, going to concerts, and enjoying London’s theatre scene.