Goodbye unanswered customer support tickets and hello real-time, more meaningful service.

Founded just this year by Daniel Bakh and Dorin Tarau, Fullview does exactly what it says it does: It provides businesses a “full view” of the customer experience. Fullview lets customer support professionals see what’s happening on their user’s screen, collaborate, and ultimately guide them with multi-player screen control and one click in-app video calls. You can see what the team is up to here.

One could say it’s a bit like the Figma for customer support.

We’re excited to back Dorin, Daniel, and their team — leading today’s $1.8 million pre-seed round alongside Seedcamp — because we believe the customer experience needs a new look and certainly a new feel. The team has been busy building and already gained valued insights from top B2B SaaS companies like Hopin, Pleo, Dixa, Monday.com, Labster, and Payfit, counting them amongst their first users.

But why now?

Fullview comes at a time when the growing B2B landscape is also creating higher customer expectations.

Yet, at the same time, it’s become increasingly clear that companies don’t have the right tech stack to meet their customers’ needs. According to one survey from Hubspot out just this year, 93% of customers surveyed have higher support expectations than ever before. As B2B SaaS becomes even more hyper-competitive, suppliers need to provide the best service possible in order to retain customers (and increase their own LTVs).

Simply said, creating a great customer experience is becoming paramount for all B2B SaaS companies. It’s what can set them apart from others. Yet, it’s not just about competition. Businesses increasingly benefit from more knowledge and context into certain bugs or issues that customers report. Fullview will allow for this.

Fullview’s API plugs into existing web applications and allows customer support agents to instantly see their user’s screen, and initiate in-app video calls and multiplayer screen control. Furthermore, developers can also get an instant overview of technical bugs and automatically create bug reports to quickly solve technical support issues together with customer support agents. This means no more switching between video conferencing and chat tools, no back-and-forth screenshot messages. Just one seamless and fully integrated customer support process.

All this is to say

There’s so much valuable knowledge to be gained, bugs to detect, and so many more customers to delight by doing it right. Still most companies don’t.

That’s where Fullview comes in.

We love how Daniel and Dorin have taken on this new approach to help companies improve their customer support function with a 10x better experience and, at the same time, leverage the latest technology and insights.

And lastly, on another level, we’re excited to welcome yet another Nordic champion into our portfolio.

Learn more about their product, team, and sign-up for their waitlist here. And check out their coverage in TechEU.