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Announcements·

Sep 23, 2025

Written by Filip Dames

Rebuilding How Business Engages with Procurement

Why we invested in Forgent: AI that processes bureaucratic documents enables genuine competition in Europe's €2 trillion public procurement market.

Forgent x Cherry

European governments are deploying more capital than at any point since the Marshall Plan. Forgent will enable that money to flow to the companies best equipped to build the future.


Governments across Europe spend €2 trillion annually on public procurement, yet 40% of tenders receive one or zero bids. This market failure stems from systemic barriers that exclude capable companies based on administrative complexity rather than merit.

A single tender application costs upwards of €80,000 and requires weeks navigating hundreds of requirements across 30+ bureaucratic documents. For many companies, these administrative hurdles make participation economically unfeasible regardless of solution quality. Germany alone is deploying €600 billion in infrastructure and defense spending this year, creating unprecedented opportunity for innovative companies. But the system for accessing these contracts remains fundamentally broken.

This is why we led Forgent's €4.3M pre-seed round.


Built for High-Stakes Precision

Forgent's founders - Erik Heinelt, Dr. Leonard Wossnig, and Dr. Timo Kuschma - built their platform to extract precise requirements from complex bureaucratic documents. Their system identifies relevant opportunities, flags compliance issues, and generates compliant applications while maintaining the precision required for government contracts.

The platform fundamentally changes procurement economics. Companies no longer need specialised legal and procurement teams for each application. The same resources can pursue multiple opportunities simultaneously, dramatically expanding market participation.

The team's recent technical blog detailed how they outperformed commercial solutions through domain-specific AI development - exemplifying our thesis that breakthrough applications emerge from solving specific problems rather than applying general-purpose tools.

"We see a generational opportunity to rebuild how businesses engage with governments," said Erik Heinelt, Forgent's CEO. "Public institutions will gain access to better solutions while economic participation expands across the innovation ecosystem."


Strategic Timing

European governments are deploying unprecedented capital as AI capabilities reach the precision required for bureaucratic document processing. This convergence creates unusual opportunity for companies that can navigate both technical complexity and regulatory requirements.

Public procurement represents one of the last major business processes that remains fundamentally manual. While other industries achieved automation, government contracting still requires human interpretation of complex requirements across fragmented systems. Forgent's platform eliminates this manual bottleneck, opening access to previously inaccessible markets.

Enhanced market participation benefits all stakeholders: governments access superior solutions at competitive prices, taxpayers benefit from improved outcomes, and innovation flows into public systems that shape everyday life.


The Cherry Thesis

We back founders attacking massive, underserved markets with breakthrough technology. Public procurement represents 14% of Europe's GDP - a market large enough to support generational companies while remaining underserved due to clear technical barriers.

Forgent's defensibility combines robust AI technology with nuanced understanding of European procurement regulations, delivering solutions that address the region's specific operational needs through intuitive interfaces. The complexity mastery creates broader opportunities - companies that can navigate procurement's regulatory precision can tackle similar challenges across complex B2B sales processes.

The founding team's complementary strengths position them to capture both immediate opportunity and longer-term expansion: Erik's entrepreneurial execution, Leonard's AI research depth, and Timo's operational scaling experience.

Enhanced competition in public procurement creates compounding value across the economy. Improved market efficiency means better resource allocation, superior outcomes, and expanded access for innovative companies throughout our ecosystem.

Companies that seemed insulated from disruption will discover their competitive advantages were built on administrative friction rather than genuine value creation. As Forgent eliminates this friction, market efficiencies are restored and innovation competes directly with incumbency.